Susie Erjavec Parker is the owner of SPARKER Strategy Group, Winnipeg’s first and only social media and public relations agency. Susie is a frequent speaker and media commentator on the current and future state of social media having been featured on CBC, CTV, Global News, The Globe and Mail, Moneysense Magazine, Corus Radio, and more. She consults on public relations, marketing trends, and how these intersect with consumer behaviour. Susie is also the founder and managing editor of, a lifestyle site for Winnipeg parents and the businesses and brands that serve them.