Canadian Grand Prix New Product Awards

Our product starts with upcycled raspberries – this fruit would typically go to waste because it’s either misshapen, bruised, or too small to be sold as-is. It might not be pretty, but it’s perfectly good to eat, so we give it new life as a sweet spread. We went big on berry flavour, too – while typical jams are made up of 40% to 50% fruit, our PC® Raspberry Chia Spread is made with a whopping 70% raspberries! Next, we add chia seeds. These nutritious little powerhouses help thicken the jam without adding as much sugar as traditional jams or spreads, plus they’re a source of fibre and omega-3 fatty acids. The result: A fruit-forward sweet-tart spread that’s 50% lower in sugar than our regular PC® Raspberry Jam with the added fibre benefits of chia seeds. This spread is made without artificial colours or flavours, and retails at more than half the price of the national brand, at $5 per 206 mL jar compared to $14.49 per 250 mL jar. Along with our raspberry fruit spread, we also launched a strawberry and blueberry flavour to suit a variety of tastes. Learn more

Enhance your tacos and other Tex-Mex dishes with our Selection Crema, Cilantro & Lime or Southwest-style Chipotle Sauces. Free from artificial flavours and colours, they deliver a smooth texture and balanced flavours: fresh in the Cilantro & Lime version and highlighted by smoky notes in the Chipotle version. Low in fat, with 0 g of sugar, they offer 2x fewer calories than comparable products. Learn more

Western Family Under the Sea Mix brings a playful ocean-themed gummy assortment to consumers, combining vibrant shapes and flavours in one bag. It delivers fun, quality, and value, making it an engaging summer treat for families and gummy lovers. Western Family Easter Mix was created to celebrate the season with a festive assortment of colourful, fun-shaped gummies.Learn more 

We’re always exploring new and distinctive flavours for our sparkling water beverages, and this season, we drew inspiration from the cozy spices and festive aromas of the holidays. Compliments Spiced Winter Punch combines the bright notes of orange and cranberry with warm spices such as cinnamon and clove. Like the rest of our Compliments sparkling water lineup, it’s crafted with natural flavours, contains no sodium or sweeteners, and has zero calories. Best enjoyed chilled, this limited-edition flavour is available exclusively during the holiday season. Learn more

Western Family Fully Cooked Korean Style Pork Back Ribs offer consumers a premium, ready-to-heat and eat experience inspired by the bold, savoury-sweet flavours of Korean barbecue. Slow-cooked to achieve fall-off-the-bone texture, paired with a rich Korean-style BBQ sauce. This sauce balances sweetness, heat, and umami with authentic flavour cues such as garlic, soy, sesame and chili. The product delivers restaurant quality ribs in minutes! Learn more

This irresistible assorted pack brings together creamy yogourts in strawberry, mango, raspberry, and vanilla flavours, offering a naturally balanced fruity sweetness. Made with Canadian milk and carefully selected real fruit, including delicately sweet mango, they are naturally flavoured for a refreshing and indulgent experience. Learn more

AvoCrema blends avocado and sour cream, offering a delicious, healthy substitute that eliminates the trade-off between great taste and nutrition. It delivers 80% more fiber, 65% less saturated fat vs full fat sour cream, and heart-healthy monounsaturated fats. The refrigerated squeeze pouch prevents waste, staying fresh for up to two weeks after opening, providing a convenient and versatile alternative for creamy indulgence and everyday wellness. Learn more

Functional meets accessible – that’s what we set out to achieve with the launch of PC® For Gut Health Probiotic Yogurt, and to say we outdid ourselves is an understatement. Our functional yogurt is lower in sugar than the leading national brand and boasts two times the probiotics found in the competition, offering two billion gut-friendly probiotics per ½-cup serving. Available in six popular flavours – strawberry, vanilla, raspberry, blueberry, peach, and cherry – these yogurts are lactose- and gelatin-free to suit various dietary needs. And did we mention that PC® For Gut Health Probiotic Yogurt is priced lower than the leading national brand at our stores, at just $3.50 a tub? They’re also made in Canada with 100% Canadian dairy, so you can feel even better knowing you’re supporting a Canadian-made product. Learn more

Co-op Gold Dill and Truffle Gouda represent a strategic expansion into specialty cheese while supporting a local Canadian producer. Sylvan Star Cheese, a 10th-generation cheesemaker located near Red Deer, Alberta, was selected for its craftsmanship, strong regional reputation, and commitment to quality Canadian dairy. Learn more

Blue Raspberry Soda meets the booming demand for healthier, functional sodas without sacrificing the bold, nostalgic flavours people love. Its juicy berry profile makes it irresistible while fibre delivers gentle gut-support. Tropical Soda was developed to answer the rising desire for refreshing, functional drinks. With a bright blend of pineapple, mango, and citrus, it offers a juicy escape that combines indulgence with a healthy gut. Learn more

The Compliments Pop N’ Crunch freeze dried candies were developed in response to growing consumer demand for new textures, intense flavours and playful snacking experiences. Freeze drying transforms the familiar rainbow candy and sour gummy worms into something entirely new by creating a light and crunchy texture with amplified flavour. This innovation provides consumers with a surprising sensory experience that’s both nostalgic and novel. Learn more

Experience the unparalleled luxury of premium Belgian chocolate, handcrafted in small batches to ensure the finest quality. Each velvety bite reveals a luscious, golden caramel filling that melts effortlessly on your tongue, delivering an irresistible balance of richness and sweetness”. This product was developed to fill a unique gap in the market, offering a premium-quality experience that remains affordable enough for everyday enjoyment. With a clean-label formulation and thoughtful innovation at its core, it delivers indulgence without compromise. Learn More 

This mix transforms everyday snacking into a moment of indulgence. These carefully selected blends offer a mix of sweet, salty and umami flavors. The result is a snack that feels indulgent yet familiar, deliveried in a convenient, everyday format. Learn more

We’re the first functional juice shot to market to offer Health Canada-approved claims – so Canadians can rest assured knowing they’re getting real scientifically backed benefits to promote their wellness goals. And because we’re PC®, flavour is never an afterthought. We worked with our team of expert product developers and “super tasters” to ensure our juice shots not only deliver on wellness, but actually taste great, too. Our strict brand standards also mean these juices are made with no artifical colours or flavours, plus they’re prepared right here in Canada. Along with our açaí and blueberry flavour which offers antioxidant benefits, we also launched a Carrot and Ginger flavour with added collagen, as well as a Ginger and Lemon flavour with added zinc for immune support. This innovative lineup of functional juice shots offer Gen Z and Millennials the proactive health solutions they’re looking for, and they’re conveniently found in their local grocery store at a fraction of the cost of the national brand. PC® Juice Shots are an incredible value at $10 for a four-pack of 2-oz shots, compared to $16.49 for the same pack size in the national brand. Learn more

These cheese-filled pastry bites offer a flavourful twist on traditional appetizers, featuring a golden, flaky wrapper filled with a smooth blend of cream cheese and pizza-style mozzarella, enhanced with a touch of honey and spices. This combination delivers a balanced contrast of crunch, creaminess, and subtle sweetness, making them ideal for sharing occasions. Learn more

Compliments Wild Caught MSC certified Frozen New Brunswick Lobster Claws were developed to bring the authentic taste of Canada’s East Coast to families across the country. With Canadians looking for transparency around where items are source, starting with seafood made sense because our (Sobeys’) long history in the Atlantic region! Learn more

Designed for busy mornings, these comforting breakfast bowls combine crispy hash browns, scrambled eggs, sausage, and melting cheddar cheese, finished with bacon or a rich gravy sauce. Offering at least 15 g of protein per bowl, they provide a convenient and satisfying meal. Learn more

Add a gourmet touch to your dishes with the irresistible crunch of our crispy onions! They fit seamlessly into salads, poke or grain bowls, and burgers—anywhere you want crunch, flavour, and a touch of indulgence. Versatile and easy to use, they are the go-to topping for effortlessly enhancing everyday meals. Learn more

Bulk-on-the-Go in a convenient recyclable resealable bag. These Spicy Dill Cashews and Honey Roast Snack Mix are perfect for snacking on when craving something unique and delicious. As a source of fibre and iron, these snacks can be enjoyed these by the handful for a boost of excitement throughout the day. Learn more

Inspired by a classic Portuguese dessert, these pasteis de nata are composed of a creamy flan set in a crisp puff pastry, delicately caramelized on top, delivering a rich contrast of textures and a gourmet experience. Learn more

The deli soup program was refreshed in 2025 to reinvigorate a long-standing assortment that had not seen meaningful innovation in several years. As part of this refresh, Lemon Chicken Rice and Dill Pickle soups were introduced as custom-formulated flavours designed to reflect current consumer trends while maintaining the comfort and familiarity shoppers expect from a deli soup. Learn more

What happens when you get a group of professional foodies in one room with full reign to develop the ultimate chip flavour? Hot. Honey. Lime. Our latest flavour crush was developed at a Loblaw team-building event, where our entire PC® product team were given a pantry-load of spices and herbs and a challenge to create the next big chip flavour. The prize? Aside from ultimate bragging rights, the winning flavour would become PC®’s next chip – and nine months later that winning flavour hit our shelves. It’s spicy. It’s sweet. It’s tangy. And the real kicker? It’s the crunchiest chip we’ve ever made. That’s right – we added ripples to our already super-crunchy kettle-cooked chips to double down on texture. Plus, these thick ridges help lock in the flavour, giving you more hot honey lime flavour in each chip. Extra crunch, extra flavour, no MSG, and made in Canada using 100% Canadian potatoes, this is a real game-changer in PC®’s salty snack set. Retailing at $2.50 compared to National Brand’s $3.99 bag of kettle ripple chips, this product offers great consumer value, too. Learn more

A truly unique flavor profile with this premium fruit spread. Crafted with blueberries grown in Alberta and sea buckthorn harvested in Saskatchewan, it’s produced locally in Saskatoon, Saskatchewan for exceptional quality. Lower in sugar than regular jams with the benefits of no artificial colors, flavours or preservatives. This spread has a vibrant blend of tart sea buckthorn and sweet blueberries for a taste that stands out. Learn more

This product was created to capitalize on premium appetizer growth, meet convenience and indulgence trends, align with protein-forward lifestyles and differentiate with a gourmet, portion-controlled offering that fits modern cooking habits. Learn more

Developed to recreate the authentic Italian pizzeria experience at home, this frozen pizza dough relies on quality ingredients, including type 00 flour and extra virgin olive oil, combined with simple oven baking to achieve a homemade pizza with a crispy crust and a soft, chewy texture. Learn more

Discover our double cream washed-rind Brie, a surface-ripened soft cheese with a unique character. Its orange rind develops rich, savoury aromas, while its smooth, creamy paste melts delicately in the mouth. Made from 100% Canadian milk, this cheese is ideal for enhancing a cheese platter or enjoying with fresh bread. Learn more

At PC®, we’re always pushing the boundaries of what’s possible – why can’t something be both simple and extravagant for the best of both worlds? Our new line of PC® Loads of Ice Cream Bars start with our beloved ice cream base – an iconic extra-creamy vanilla ice cream made with 100% Canadian milk and no artificial flavours or colours. Then, we blend in fun to the max – these bars have the highest number of delicious inclusions compared to any other ice cream bar in the market – almost 20% of each bar is made up of sweet ripples, cookies or cake, sprinkles, and more! We launched three innovative new flavours of these loaded ice cream bars: our S’mores bars are loaded with marshmallow ripple and graham; our Birthday Cake bars are chock-full of real cake pieces, pink ripple, and sprinkles; our Cinnamon Churro bars include real churro pieces, cinnamon ripple and vanilla crunch. As a final touch, we coat each bar in our signature crackly chocolate coating. We worked with our longtime Canadian vendor to make these premium dessert bars with zero artificial colours or synthetic flavours, yet they still deliver on that fun colour and flavour experience you expect. At just $6.50 for a pack of 4 bars, this product offers a premium dessert experience at an affordable price. Learn more

Developed to meet demand for convenient, high-protein breakfast options, these Sweet & Smoky Pork Sausage Strips reimagine traditional sausage in a versatile strip format. Fully cooked and quick to prepare, they fit perfectly in sandwiches and beyond. This innovative twist delivers bold flavour and convenience, setting a new standard in the breakfast category. Learn more

We wanted to create excitement in the beef burger category by offering a hot new eating experience that provides comfort, nostalgia and value. Smashed burgers were all the buzz on social media and growing in restaurant offerings. Compliments 100% All Beef Smashed burger is a burger is just that already smashed for consumers to take home and enjoy the convenience and eating experience. Learn more

Designed to offer a flavourful vegetarian alternative, these tender burgers are made with simple, comforting ingredients, including a delicious blend of black beans, corn, and sweet potatoes. They deliver an enjoyable texture and rich flavour, making them suitable for both everyday meals and BBQ occasions. Learn more

Western Family’s Apple Pie & Pumpkin Spiced Dessert Wonton Pair is a limited-edition seasonal treat featuring crispy golden wontons filled with warm apple pie and cozy pumpkin spice fillings. Each box contains 12 pieces (6 of each flavour), offering a nostalgic dessert experience with a modern twist.! Learn more

Western Family OH! Canada Kettle Cooked Potato Chips were developed as a limited-edition celebration of Canadian flavour and identity. By introducing a bold ketchup seasoning to our kettle chip portfolio, we tested a new flavour profile while showcasing national pride through distinctive red-and-white packaging. This product reflects innovation within private label by combining familiar Canadian taste with premium kettle-cooked quality. Learn more

These round toasts feature a delicious blend of aromatic herbs and are oven-baked to deliver a light, crispy texture. Designed for aperitifs and sharing moments, they offer a flavourful, savoury bite that can be enjoyed on their own or paired with a variety of toppings. Learn more

These ready-to-grill Canadian pork tenderloins are made from a quality, naturally lean cut of meat comparable to what is found at the butcher counter. Already marinated and ready to cook, they are offered in two flavour profiles—smoky maple with sweet, woodsy notes and chimichurri with fresh herbs, garlic, and spices—providing a convenient way to enjoy a flavourful meal with no preparation. Learn more

East Coasters are notoriously easy-going, but mess with their iconic donair and you might have another thing coming. When PC® set out to transform the classic Halifax late-night street food into a unique-to-market burger, we knew straight away the stakes were high. Not only did we need to hit those savoury warm spices in the beef burger, but we made our version of East Coast liquid gold – sweet garlickly donair sauce – to include in each box of burgers (this is our first time ever including a sauce packet with our burgers!). The innovative concept resonated with Canadians at a time when Canuck pride was at an all-time high, and it certainly got Canadians talking. The PC® Donair Burger was the topic of a Halifax radio show, YouTube and TikTok stories, and online forums, putting our brand in front of an engaged younger audience. This innovative new burger joins a family of best-in-class frozen PC® burgers. Like all PC® frozen burgers, this product is prepared in Canada with our trusted Canadian vendor, and made without artificial colours, flavours, or any ingredients of concern as defined by Loblaw Companies Limited. Learn more

Longo’s Kimchi Dumplings were born from a desire to bring bold, globally inspired flavours to everyday meals—without sacrificing nutrition or convenience. We saw an opportunity to meet the growing demand for authentic Asian cuisine in a format that’s easy to prepare and accessible to all. Crafted without artificial flavours or colours and rich in iron, these dumplings offer a modern twist on tradition.

Social media continues to fuel the dill pickle flavour trend into mainstream and Compliments Dill Pickle flavoured mustard hit the road running by offering customers just that, a versatile and flavourful condiment. The combination of yellow prepared mustard and dill pickle work well together and offer customers many options for usage from toppings, dressings, marinades or simply dipping. Learn more

Irrésistible Tom Yum Broth is a Thai-inspired broth with bold and tangy flavours, designed to provide a tasty and easy-to-use soup base. Low in fat, this broth adds an authentic dimension to homemade soups in no time. Learn more

Convenience and Newstalgia inspired the team when developing the Compliments Blooming Onion Pearls. They created a fun take of the famous “Blooming Onion” classic. We wanted to be first to market, by offering a fun eating experience, easy and convenient to prepare and multifunctional, it can be used as an appetizer, snack or topping! We also wanted to ensure that when looking for a supplier partner they were in Canada. Learn more

Irrésistible sparkling spring water with mandarin offers a refreshing experience with fine bubbles and a delicate taste. Naturally flavoured with mandarin, it contains no artificial flavours or colours. Light and fruity, it is the ideal option for staying hydrated on any occasion. Learn more

Bar Down Blast was created to bring hockey pride to the freezer aisle! Inspired by the Vancouver Canucks, we wanted a flavour that felt like game day—fun for families yet indulgent for adults. Malt and brown sugar offered a rich, nostalgic taste, while caramel-filled chocolate cups added excitement. A bold blue vanilla ripple ties it all to Canucks colours. Every scoop is a celebration of team spirit and local pride! Learn more

Compliments Peel N’ Pop! Peelable Gummies expand our candy portfolio with a fun new way to eat gummy candies. The unique peelable texture is satisfying to pull apart and is soft and flavourful to enjoy. These gummies spark conversation, encourage sharing and bring a sense of fun to everyday snacking. Launched in bright mango and banana flavours, these gummies pair bold tropical taste with a memorable, interactive experience. Learn more