RETAIL COUNCIL OF CANADA
Canadian Grand Prix New Product Awards
Mark your calendars!
2027 Submissions Open in August!
Recognizing Excellence for 34 Years
The Canadian Grand Prix New Product Awards recognizes standout innovation in new food and non-food products from national and private-label brands. Finalists and winners of #RCCGrandPrix showcase the shifting landscape of retail, consumer packaged goods, and quick service restaurant sectors.
Judged by the Industry's Best
Entering #RCCGrandPrix means more than a shot at winning. Every submission is evaluated by a jury of 30+ hand-selected industry leaders spanning private label, CPG, media, retail, and hospitality, and you’ll walk away with comments on your product from people who shape what lands on Canadian shelves.
Have Questions about the Canadian Grand Prix New Product Awards?
Curious about the awards and how to submit your entry? Join our information session on November 12th to get an in-depth look at the submission process and learn all about one of Canada’s most prestigious award programs for new products!
Important Dates
September 2026
Registration Opens
Nov. 30, 2026
Registration Deadline
jan. 6, 2027
Deadline to send 1 sample of each flavor for submission verification
jan. 7, 2027
RCC to communicate shipping instructions for juror evaluation
Jan. 19, 2027
Non-food products to be received in Toronto for juror evaluation
february 2027
In-person evaluation: Food samples to be tested in Montreal
april 2027
Finalists Announced
june 2027
Winners Announced
2026 #RCCGrandPrix Winners
Participants of the annual Grand Prix New Product Awards are judged by four key factors: Product Characteristics, Innovation & Originality, Presentation & Packaging, and Overall Consumer Value.
Health Care - Over the Counter
Personnelle Hydrocolloid Acne Patches
Metro Inc.
Health Care - Over the Counter
Personnelle Hydrocolloid Acne Patches
Metro Inc.
Deli Meats and Cheeses
Co-op Gold Gouda
Federated Co-operatives Ltd.
Deli Meats and Cheeses
Co-op Gold Gouda
Federated Co-operatives Ltd.
Confectionery & Shelf Stable Desserts
Cal & Gary's Chocolate Caramels
Calgary Co-op
Confectionery & Shelf Stable Desserts
Cal & Gary's Chocolate Caramels
Calgary Co-op
Health and Beauty
Dove x Crumbl Collection
Unilever Canada
Health and Beauty
Dove x Crumbl Collection
Unilever Canada
Snack (Savory)
Hardbite Potato Sticks
Hardbite Potato Chips
Snack (Savory)
Hardbite Potato Sticks
Hardbite Potato Chips
All-Canadian Award
Blueberry Sea Buckthorn Fruit Spread
Federated Co-operatives Ltd.
All-Canadian Award
Blueberry Sea Buckthorn Fruit Spread
Federated Co-operatives Ltd.
Frozen Entrees
Irrésistible Frozen Breakfast Bowls
Metro Inc.
Frozen Entrees
Irrésistible Frozen Breakfast Bowls
Metro Inc.
Beverages
Irrésistible Sparkling Spring Water
Metro Inc.
Beverages
Irrésistible Sparkling Spring Water
Metro Inc.
Beverages
Happy Planet Fruit Smoothie
Happy Planet
Beverages
Happy Planet Fruit Smoothie
Happy Planet
Household Products
President’s Choice Flex Bake
Loblaw Companies Limited
Household Products
President’s Choice Flex Bake
Loblaw Companies Limited
Meat, Egg & Seafood
Farmer's Finest Free Run Dark Yolk
Sparks Eggs
Meat, Egg & Seafood
Farmer's Finest Free Run Dark Yolk
Sparks Eggs
Health and Beauty
Life Brand Masks
Loblaw Companies Limited
Health and Beauty
Life Brand Masks
Loblaw Companies Limited
Fresh and Refrigerated Prepared Foods
WF Fully Cooked Korean Style Pork Back Ribs
Pattison Food Group
Fresh and Refrigerated Prepared Foods
WF Fully Cooked Korean Style Pork Back Ribs
Pattison Food Group
Dairy
Armstrong High in Protein Marble Cheddar Cheese
Saputo Dairy Products Canada G.P.
Dairy
Armstrong High in Protein Marble Cheddar Cheese
Saputo Dairy Products Canada G.P.
Fruit, Vegetable & Produce
Savorries™ Sweet Strawberry Tomatoes
Mucci Farms
Fruit, Vegetable & Produce
Savorries™ Sweet Strawberry Tomatoes
Mucci Farms
Plant Based and Alternative Foods
President’s Choice Functional Juice and Shots
Loblaw Companies Limited
Plant Based and Alternative Foods
President’s Choice Functional Juice and Shots
Loblaw Companies Limited
Desserts
Irrésistible Portuguese Style Custard Tarts
Metro Inc.
Desserts
Irrésistible Portuguese Style Custard Tarts
Metro Inc.
Baking Needs and Dried Bakery
Ready-to-Bake Mixes Collection
Maison Orphée
Baking Needs and Dried Bakery
Ready-to-Bake Mixes Collection
Maison Orphée
Shelf Stable Prepared Foods & Entrees
Clark Legumes in Sauce
Ouimet-Cordon Bleu Foods
Shelf Stable Prepared Foods & Entrees
Clark Legumes in Sauce
Ouimet-Cordon Bleu Foods
Overall Consumer Value Award
President’s Choice Probiotic Yogurt for Gut Health
Loblaw Companies Limited
Overall Consumer Value Award
President’s Choice Probiotic Yogurt for Gut Health
Loblaw Companies Limited
Condiments & Sauces
WF Avocado & Sour Cream Squeezable Avocrema
Pattison Food Group
Condiments & Sauces
WF Avocado & Sour Cream Squeezable Avocrema
Pattison Food Group
Snack (Sweet)
Freeze-Dried Yogurt Crunch
OHME!
Snack (Sweet)
Freeze-Dried Yogurt Crunch
OHME!
Household Products
Shower Ultra Cleaning Mist Fresh Scent
Wet & Forget, Inc.
Household Products
Shower Ultra Cleaning Mist Fresh Scent
Wet & Forget, Inc.
Health Care - Over the Counter
GluteGuard
Norwell Consumer Healthcare
Health Care - Over the Counter
GluteGuard
Norwell Consumer Healthcare
Fresh and Refrigerated Prepared Foods
Ladles of Love Soup
Victory's Kitchen Ltd.
Fresh and Refrigerated Prepared Foods
Ladles of Love Soup
Victory's Kitchen Ltd.
Shelf Stable Prepared Foods & Entrees
Irrésistible Broths
Metro Inc.
Shelf Stable Prepared Foods & Entrees
Irrésistible Broths
Metro Inc.
Bakery Fresh
Gluten Free Handcrafted Sourdough Sandwich Rolls
Promise Gluten Free
Bakery Fresh
Gluten Free Handcrafted Sourdough Sandwich Rolls
Promise Gluten Free
Fruit, Vegetable & Produce
Irrésistible Salad Toppings
Metro Inc.
Fruit, Vegetable & Produce
Irrésistible Salad Toppings
Metro Inc.
Snack (Sweet)
Compliments Pop`n Crunch Freeze Dried Candy
Sobeys Inc.
Snack (Sweet)
Compliments Pop`n Crunch Freeze Dried Candy
Sobeys Inc.
Meat, Egg & Seafood
Irrésistible Marinated Pork Tenderloin
Metro Inc.
Meat, Egg & Seafood
Irrésistible Marinated Pork Tenderloin
Metro Inc.
Desserts
Demetres Ice Cream
Demetres
Desserts
Demetres Ice Cream
Demetres
Innovative Packaging Award
Mexico Coffee
Café William
Innovative Packaging Award
Mexico Coffee
Café William
Frozen Sides and Appetizers
Compliments Blooming Onion Pearls
Sobeys Inc.
Frozen Sides and Appetizers
Compliments Blooming Onion Pearls
Sobeys Inc.
General Merchandise
Selection Eco Rechargeable Batteries
Metro Inc.
General Merchandise
Selection Eco Rechargeable Batteries
Metro Inc.
Innovation and Originality Award
Freeze-Dried Yogurt Crunch
OHME!
Innovation and Originality Award
Freeze-Dried Yogurt Crunch
OHME!
Baking Needs and Dried Bakery
Irrésistible Pizza Dough
Metro Inc.
Baking Needs and Dried Bakery
Irrésistible Pizza Dough
Metro Inc.
Excellence in Ethnic Products Award
Demetres Ice Cream
Demetres
Excellence in Ethnic Products Award
Demetres Ice Cream
Demetres
Coffee & Tea
Mexico Coffee
Café William
Coffee & Tea
Mexico Coffee
Café William
Snack (Savory)
Co-op Gold Snack Mix
Federated Co-operatives Ltd.
Snack (Savory)
Co-op Gold Snack Mix
Federated Co-operatives Ltd.
Pet Needs
WFS Digestive Health Dog Treats
Pattison Food Group
Pet Needs
WFS Digestive Health Dog Treats
Pattison Food Group
Child Care
Personnelle Ergonomic Baby Nasal Aspirator
Metro Inc.
Child Care
Personnelle Ergonomic Baby Nasal Aspirator
Metro Inc.
Pet Needs
Beyond WILD Prey-Inspired Adult Dog Food
Nestle Purina Petcare Canada
Pet Needs
Beyond WILD Prey-Inspired Adult Dog Food
Nestle Purina Petcare Canada
Dairy
President’s Choice Probiotic Yogurt for Gut Health
Loblaw Companies Limited
Dairy
President’s Choice Probiotic Yogurt for Gut Health
Loblaw Companies Limited
Condiments & Sauces
Heinz Mayonnaise-style Sauce
Kraft Heinz
Condiments & Sauces
Heinz Mayonnaise-style Sauce
Kraft Heinz
Frozen Entrees
Zabiha Halal Fire Crisp Spicy Chicken Nuggets
Maple Lodge Farms Ltd
Frozen Entrees
Zabiha Halal Fire Crisp Spicy Chicken Nuggets
Maple Lodge Farms Ltd
Paper, Plastic, Foil & Wood
Cascades Fluff Excellence
Cascades
Paper, Plastic, Foil & Wood
Cascades Fluff Excellence
Cascades
the #RCCGRANDPRIX program
Industry Recognized, Consumer Approved
RCC’s Canadian Grand Prix New Product Awards are ever evolving. Recent program additions include:
- Caddle Consumer Ratings for all winning products
- New Finalist and Winner Seals for shelf and packaging impact
- Expanded juror panel bringing deeper consumer & lifestyle expertise
- Influencer Mystery Box program for further reach & social engagement
Trusted by Canada's Top Brands
Every year, some of Canada’s most recognized brands compete for Grand Prix recognition, from global giants to homegrown favourites. These brands trust the Canadian Grand Prix New Product Awards to give their newest products the visibility they deserve, putting real innovation in front of retailers, media, and consumers across the country.
Canadian Grand Prix Awards Gala
Toronto Congress Centre, North Building.
1020 Martin Grove Rd. Etobicoke, ON.
Discover the Canadian Grand Prix New Product Awards on Flipp
The spotlight is on innovation as the Canadian Grand Prix New Product Awards winners take over Flipp!
From summer must-haves to everyday essentials, these standout products are making waves with Canadian shoppers.
Awards of Distinction
PepsiCo Canada
Empire Company Ltd.
Awards Gala hosted by Taylor Kaye
Guests will hear from a variety of industry leaders, including the 2026 Award of Distinction winners, Cara Keating and Sandra Sanderson. Guests will also enjoy an exceptional dinner, prepared under the consultation of world-renowned chef Mark McEwan.
Canadian Grand Prix New Product Awards Gala
The Canadian Grand Prix New Product Awards Gala brings together retailers, brands, and industry leaders for an evening of recognition and connection.