SUBMISSION REGISTRATION
Each year, jurors selected by Retail Council of Canada test an array of private label and consumer packaged goods to determine the best new products in the Canadian market.
Steps to Submit Your Product
- Register the products you want to submit today – initial deadline is November 30, 2025.
- RCC will confirm your registration and provide access to the submission platform.
- Complete submission requirements including product information, logos, photos, and marketing information. Deadline is January 7, 2026.
- Provide one sample for submission verification; to be received by January 7, 2026.
- Provide 18-20 samples for jury testing per directions and dates provided on the submission platform.
Information Needed to Register Your Submission
- Primary and secondary contact information (primary contact should be person managing the submission).
- Product name(s) including flavours or variations, in English and/or French.
- Launch date for each product registered.
Not sure if you are an RCC member? Email us at events@retailcouncil.org
Registration Fee
$2,000.00
Start-Up Brands with products not yet widely distributed across Canada and who have not previously submitted to Canadian Grand Prix New Product Awards can qualify to register at this one time rate. Contact us to see if you qualify for special pricing.
There are no additional finalist or winner fees.
Additional costs include providing and shipping samples and attending the Canadian Grand Prix New Product Awards Gala in Toronto on June 3, 2026. All participants are expected to have their team or a representative attend.
Registration Policies:
Registration will not be processed without full payment. Payment must be made by cheque or credit card in Canadian dollars only. Retail Council of Canada reserves the right to cancel this event and will only be responsible for refunding registration fee prices. All cancellation requests must be emailed to events@retailcouncil.org, but are subject to a $75.00 processing fee, plus HST. Refunds will not be processed after January 2, 2026.
All participants are responsible for shipping their product samples for jury evaluation. Samples must be delivered by the specified deadline. Late or missing samples will not be evaluated, and registration fees are non-refundable.
Questions about the Grand Prix Program?
Contact the RCC Events team at events@retailcouncil.org