FINALISTS
The Canadian Grand Prix New Product Award finalists represent the most impressive food and non-food products launched into the Canadian market in 2024.
32nd Annual Grand Prix New Product Awards Finalists
Food
Auntie Bea's Cold Brewed Teas
Farmery Estate Brewery
Auntie Bea's Cold Brewed Teas
Farmery Estate Brewery
Farmery collaborated with Bee Maid Honey, a cooperative of Canadian beekeepers since 1954, to produce a non-alcoholic beverage line “Auntie Bea’s Cold Brewed Tea”. Both Farmery and BeeMaid share a commitment to quality and product authenticity. By harnessing the natural sweetness of BeeMaid Honey, Farmery Estate Brewery has crafted a beverage that is a celebration of the simple pleasures and the bounty of our land.
Aurora Cheeze Crispz cheese bites
Aurora Importing & Distributing Ltd.
Aurora Cheeze Crispz cheese bites
Aurora Importing & Distributing Ltd.
Consumers love cheese but struggle with unhealthy or expensive options. We sought to create a healthier, more convenient cheese snack that didn’t compromise on taste. The result is Aurora Cheeze Crispz—oven-baked, made with real 100% premium Italian cheese, and free from preservatives. High-protein, lactose-free, gluten-free, and suitable for vegetarians, it’s a nutritious, guilt-free indulgence for everyday enjoyment.
Cadbury Golden
Mondelez International
Cadbury Golden
Mondelez International
Cadbury Golden 80g bar- a caramelized chocolatey confection made with sustainably sourced cocoa, perfect for those seeking a delicious, sweet treat that’s different from regular chocolate. Ideal for any occasion, it’s perfect for enjoying on your own or sharing with friends.
Celestial Seasonings®
Hain Celestial Canada
Celestial Seasonings®
Hain Celestial Canada
Founded in 1969, Celestial Seasonings® set out to create moments of wellness through the magic of tea, with Sleepytime® debuting in 1972. As consumer expectations for added benefits from tea have evolved, Celestial Seasonings has combined its beloved portfolio with innovation. Introducing Sleepytime® Sinus Soother® and Sleepytime® Probiotics*, offering enhanced benefits to meet today’s tea drinkers’ needs.
Chips Ahoy!
Mondelez Canada
Chips Ahoy!
Mondelez Canada
Chips Ahoy! Crunchy Caramilk is a new, industry-leading innovation that builds on the success of the Chips Ahoy! Chewy Caramilk cookie. The cookie combines the classic crunch of the original, cravable, Chips Ahoy! cookie with hits of chocolate and caramel chips in every bite, making it the perfect feel-good cookie.
Clover Leaf Tuna Salad
Clover Leaf Seafoods Corp
Clover Leaf Tuna Salad
Clover Leaf Seafoods Corp
We have observed a significant evolution in consumer tastes and preferences. Millennials are transitioning from basic tuna or salmon in water to more “value-added” options like “flavored tuna”. Our core objective is to offer convenience, variety, taste, and high-quality protein. These Tuna Salad bowl products-Quinoa & Couscous are perfect as they are, a side dish or as a topper for fresh salads, sandwiches, or wraps, elevating any meal with ease.
Coffee creamer
Agropur
Coffee creamer
Agropur
The market for flavoured creams is growing, but the products on the market are made of oil, sugar and preservatives. We wanted to create a 100% dairy, low-fat product with a simple, easy-to-understand ingredient list. In addition to offering a healthier product, our range makes it easy to create flavoured coffees with a creamy froth in hot or cold versions. Its creamy taste and delicate flavor make every sip irresistible.
Coffee Creamer
Medallion Milk Co.
Coffee Creamer
Medallion Milk Co.
As a dry powdered facility, we recognized a large gap in the market with no available natural shelf stable products that you add to your hot beverages. Even with refrigerated cream, we found that consumers were requesting for a shelf stable option for when they run out, at the office, camping or ready to travel with them. This product solves all of these problems that you didn’t even know you had. Makes all your hot beverages creamy.
Conestoga Farms Free Run Omega-3 + Lutein Eggs
Gray Ridge Eggs Inc.
Conestoga Farms Free Run Omega-3 + Lutein Eggs
Gray Ridge Eggs Inc.
We introduced Free Run Omega-3 + Lutein White Eggs in a family pack to Conestoga Farms’ Naturally Golden Yolks line. Enriched with lutein for eye health & Omega-3 for brain development, these eggs come from free run hens fed lutein-rich marigold extract. Foodland Ontario stamp on our cartons guarantees they come from local farmers. This product was added to our existing Naturally Golden Yolks product line – a favourite in Ontario households.
Crispers
Mondelez Canada
Crispers
Mondelez Canada
Crispers is a uniquely satisfying snack that offers a delicious alternative to chips. Crispers Smokey Bacon pairs Crispers’ iconic crunch with the bold, savory flavour of Smokey Bacon. Proudly baked in Canada, this chip-inspired cracker delivers big taste in a healthier, baked-not-fried format, making it the perfect guilt-free indulgence.
DelMonte on ice
A.Lassonde inc.
DelMonte on ice
A.Lassonde inc.
Discover the new refreshing beverages available in family size, in groceries! The new Del Monte ON ICE offers a variety of fruit and sweet beverages to serve on ice, for any occasion. Weather with or without alcohol, mixed with sparkling water or even lemonade. Whether it’s the Peach-Litchi, Strawberry-Dragon fruit or Tropical flavor, go generously: the more ice cubes, the better! This is what releases all the freshness of these new beverages.
Dempster's Signature Brioche Style Gold Bread
Dempster's Signature
Dempster's Signature Brioche Style Gold Bread
Dempster's Signature
Dempster’s® Signature™ Brioche Style Gold Bread is an irresistibly soft and delicious restaurant-style loaf that’s perfect for a satisfying snack at home. Baked in Canada without any artificial flavours or colours, Gold Bread has a slightly sweet flavour, thick slices and a glazed crust.
EGG Bakes!
Burnbrae Farms Limited
EGG Bakes!
Burnbrae Farms Limited
Burnbrae Farms Egg Bakes! underwent a product reformulation and innovation in packaging – now in a 4-pack resealable pouch. Delicious, protein-packed crustless quiches are prepared with natural ingredients and are gluten free. Ready in 90 seconds, they offer the perfect balance of convenience and nutrition for busy mornings and work-from-home lunches. Egg Bakes! 4 Cheese & Ham and Egg Bakes! Spinach & Ricotta can be found in the frozen aisle.
EGGS2go!
Burnbrae Farms Limited
EGGS2go!
Burnbrae Farms Limited
Burnbrae Farm EGGS2go! Free Run Hard Boiled Snack Pack offers a convenient and nutritious snack. Each pack contains two medium eggs, providing 130 calories, 12 grams of protein, and essential vitamins like B12. The eggs come from hens that roam freely in open-concept barns, ensuring a humane environment. These hard-cooked and peeled eggs are ready to eat, perfect for busy lifestyles. Enjoy them alone or add to salads, sandwiches, and meals.
Fontaine Santé Dips with Boursin Cheese
Fontaine Santé Foods
Fontaine Santé Dips with Boursin Cheese
Fontaine Santé Foods
Bringing together expertise from the #1 leader in Hummus and the #1 leader in platter cheese, in Canada – we are leveling up the dips category and filling the white space for a premium fresh cheese dip, that is not a cream cheese.
Gourmet Pizza Express - Pizza Dough Balls
Mimi Food Products Inc.
Gourmet Pizza Express - Pizza Dough Balls
Mimi Food Products Inc.
Our product submission addresses much-needed innovation in the pizza dough category. We noticed that pizza dough is merchandised as fresh from frozen in a poly bag with a twist tie. This format makes it difficult to stock up in the home freezers as once thawed, it cannot be refrozen. We are thrilled to introduce a unique resealable stand-up pouch with 6 dough balls that are sold frozen. So, the consumer is now able to pantry load doughballs!
Hanes Hummus
Hanes Hummus
Hanes Hummus
Hanes Hummus
Hot Date pioneers the hummus category that uses dates as an ingredient. The choice of dates not only delivers a unique flavor experience but also offers significant health benefits such as a lower glycemic index than many other sweeteners. We are submitting this product to highlight its groundbreaking approach to hummus and our dedication to providing health-conscious consumers with exciting new snack options.
HAVOC Snacks
PepsiCo Foods Canada
HAVOC Snacks
PepsiCo Foods Canada
In 2023, Gen Z emerged as Canada’s most ethnoculturally diverse generation with 1/3 of Canadians identifying as multicultural. However, no chip brand offered the flavours & textures Gen Z was seeking in the intense-heat category. Our research showed this segment spent 25% more on intense-heat snacks but there were no chips created specifically for the Gen Z consumer until the Havoc® brand launched, featuring complex flavours to fill this gap.
Heinz Pickle Ketchup
Kraft Heinz
Heinz Pickle Ketchup
Kraft Heinz
Obsession with pickles is high, with a 55% increase in pickle-flavoured foods in Canada. Increased desire for tasty, yet unexpected condiments has served as our north star for the past several years. The current pickle craze mirrors the irrational love HEINZ fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.
Kellogg's® Mini-Wheats® Low Sugar Cereal
WK Kellogg Canada Corp.
Kellogg's® Mini-Wheats® Low Sugar Cereal
WK Kellogg Canada Corp.
A number of consumers are looking to reduce their sugar intake. One way is by choosing foods that are less sweet. However, low-sugar products are often perceived as less flavourful, which might discourage consumers from choosing these options. Mini-Wheats® Low Sugar cereal is here to change that perception. With only 5 g of sugar per 54 g serving, it provides a low sugar cereal alternative for the whole family while still delivering great taste.
Lantic Maple Pouches
Lantic
Lantic Maple Pouches
Lantic
In 2024, Lantic undertook an ambitious modernization of our retail pouch line. The goal for this project was to re-introduce our full line-up to the market aligning with our sustainability goals – making each pouch recycle-ready certified. Our maple pouch duo is the latest to go to market. In addition to giving both a fresh new look and sustainable features, we gave Maple Flakes a new name – Maple Crunch to better reflect its nature.
Lunchables Snackables
Kraft Heinz
Lunchables Snackables
Kraft Heinz
Lunchables Snackables takes snacking to the next level. Choose from Chicken Bites, Pretzels with Peanut Butter & Chocolate Chips or Mozza Sticks and create a personalized snack. A fun and interactive experience, our snack kit is ideal for after school, traveling or on the go. Lunchables Snackables offers a unique, fresh and substantial snack to power kids through the day.
Madrí Excepcional
Molson Coors Beverage Company
Madrí Excepcional
Molson Coors Beverage Company
Madrí Excepcional, an exciting collaboration between the brewers of La Sagra & Molson Coors, is a beer that captures the soul of Madrid. La Sagra founder, Carlos Garcia, is a passionate and progressive brewer who embodies the Spain of today. After an award-winning year in the UK, we brought Madrí to Canada to showcase its modern Spanish-style characteristics. This fusion of innovation and heritage sets Madrí apart, making it truly Excepcional.
Mandy's Dressings
Mandy's Salads
Mandy's Dressings
Mandy's Salads
At Mandy’s, we believe the magic behind an extraordinary salad lies in the dressing. For over 20 years, Sweet Sesame and Tamari have been customer favorites, elevating our salads with bold, innovative flavors. By creating unique, handcrafted dressing recipes, we’ve set ourselves apart. Now bottled by popular demand, Mandy’s dressings bring our signature experience into your home.
Munchies Snacks
PepsiCo Foods Canada
Munchies Snacks
PepsiCo Foods Canada
Canadians grew up with Hostess chips in the 80s and 90s (and before), loved for its iconic tagline and Munchies® brand ambassadors. Hostess® potato chips became a lifestyle brand at the intersection of snacking and pop culture. Canadians have been asking for its return for 20+ years! After 2 years of consumer research and product development, the 2024 relaunch aims to connect generations while delivering quality value accessible to all Canadians.
Napoletana
Oggi Foods
Napoletana
Oggi Foods
Our Artisan Gluten-Free Pizza Crust brings authentic Italian flavors to those with dietary needs. At OGGI Foods, we asked: why can’t gluten-free be just as delicious? After years of research, we created a light, crisp, and chewy crust with a unique blend of non-GMO, gluten-free flours. Certified gluten-free, it’s safe for those with sensitivities and delivers a gourmet Italian pizza experience.
Naturegg Omega-3 Large Brown Eggs Lunar New Year Pack
Burnbrae Farms Limited
Naturegg Omega-3 Large Brown Eggs Lunar New Year Pack
Burnbrae Farms Limited
Burnbrae Farms Naturegg Omega-3 Brown eggs are popular amongst Asian communities, especially during the Lunar New Year period, where they’re used in Asian cuisine. We honored those who celebrate Lunar New Year by introducing special red and gold packaging. The copy “Happy Lunar New Year” was used on pack to create inclusivity and resonate with all those who celebrate the holiday. There are 3 languages on the pack: English, French and Chinese.
No added Sugar Granola
Jordans Cereals
No added Sugar Granola
Jordans Cereals
This is the first no-added sugar product in the Jordans range, we wanted to make something for people who are more conscience of their sugar consumption. Our granola is made with our signature clusters, no added sugar or artificial sweeteners. We then simply add juicy sultanas, chunky cashews, almonds and hazelnuts so each mouthful is a joy to your tastebuds. Our granola is high in fibre, made with whole grain oats and Non-GMO Project Verified.
OREO
Mondelez Canada
OREO
Mondelez Canada
OREO Maple Creme is the first permanent flavour released exclusively in Canada! All-new and made for Canada, OREO Maple Creme is filled with delicious maple flavoured creme, sandwiched between OREO cookies made with real Quebec maple syrup.
Organic Grass Fed Cheddar
Fromagerie L'Ancêtre
Organic Grass Fed Cheddar
Fromagerie L'Ancêtre
With its Mild and Medium cheddar, L’Ancêtre is going beyond Organic and is Canada’s first and only processor to offer dairy products that are both certified Organic & Grass fed by national standards. These cheddars are made without compromise with exceptional milk from cow’s that are fed by at least 75% Organic grass and are grazing outside as soon as weather permit. It is made from 100% unpasteurized milk, lactose free (except mild)and non-GMO.
Over the Moooon-Chocolate Milk Mix
Medallion Milk Co.
Over the Moooon-Chocolate Milk Mix
Medallion Milk Co.
Our company is built on making delicious tasting, limited and natural ingredients beverages in powder form so that you can just add the water where ever you are…extending the shelf life and portability. When we sampled other chocolate milks on the market in liquid or dry form, the best description was it tasted like brown milk-no one thought it tasted like chocolate, so we wanted to change that.
Poptastic
Poptastic
Poptastic
Poptastic
Naturally Homegrown Foods, a Canadian company, redefines snack time with innovation and quality. Building on the success of Hardbite Chips, they launched Poptastic, a ready-to-eat popcorn crafted with avocado oil for better taste and nutrition. Featuring bold flavours like Honey Salt and Spicy Canadian Cheddah, vibrant packaging, and all-natural ingredients, Poptastic delivers an elevated snacking experience.
Pure J.L. KRAFT Dressing & Marinade
Kraft Heinz
Pure J.L. KRAFT Dressing & Marinade
Kraft Heinz
Salad dressing purchases have declined as consumers are eating less salads or turning to homemade dressings due to its simple ingredients. However, making it at home is cumbersome and often lack flavour variety. We addressed this by introducing Pure J.L. KRAFT Dressing & Marinade – the first in shelf-stable to be made with no artificial colours flavours or preservatives, comes in 8 flavours (4 of which are unique to category), and are versatile.
Quick Crisp
Cavendish Farms
Quick Crisp
Cavendish Farms
Quick Crisp was developed to satisfy a need. Consumers needed solutions for easy meals and snacks that are quick and easy. These products have all been designed to be cooked in 5 minutes in an air fryer and 8 minutes in the oven.
Ritz Baked Chips
Mondelez Canada
Ritz Baked Chips
Mondelez Canada
RITZ Baked Chips are a crispy, crunchy twist on the classic cracker you know and love. Always oven-baked, never fried, this savoury snack can be enjoyed on its own, as a crunchy companion to a sandwich, or with a variety of your favourite dips. Available in Sour Cream & Onion flavour, savour the combination of cool sour cream and herby green onion that keeps you coming back for more, while spending quality time with family and friends.
Sailboat Coffee - Colombia Anei
Café William
Sailboat Coffee - Colombia Anei
Café William
We proudly present this Colombian coffee, marking a groundbreaking achievement. It is certified organic and fair trade, cultivated by the ANEI cooperative in the Sierra Nevada using traditional methods. Made from premium Arabica beans, this coffee features cocoa aromas, roasted notes, and herbal nuances. Transported by sailboat and roasted using 100% hydroelectricity, it embodies our commitment to quality, sustainability, and innovation.
Simply Spiked
Molson Coors Beverage Company
Simply Spiked
Molson Coors Beverage Company
Simply Spiked is a new line of bold, full-flavoured spiked juice beverages crafted by the juice experts at Simply® – a brand that Canadians have known and loved. Now with an extra element of excitement with 5% ABV, Simply Spiked Peach and Cranberry are made with 5% REAL fruit juice that’s been squeezed, then concentrated. With a little fizz, these delicious beverages are bursting with refreshingly sweet & juicy flavours.
Simply the Goodz Dried Mango with Tajin Chili Lime
Compass Food Sales Company Ltd
Simply the Goodz Dried Mango with Tajin Chili Lime
Compass Food Sales Company Ltd
Goodz Dried Mango with Tajín Chili Lime redefines snacking by blending natural sweetness with bold, tangy flavours. Crafted with clean ingredients and free from additives, it’s perfect for adventurous, health-conscious consumers. This snack embodies our belief that indulgence is part of a balanced life. Vibrant, playful and unapologetically good, it showcases our commitment to making better-for-you snacking both fun and delicious.
SimplyProtein® Tortilla Chips
Wellness Natural Inc
SimplyProtein® Tortilla Chips
Wellness Natural Inc
We created SimplyProtein Restaurant-Style Protein Tortilla Chips to disrupt the savory snack aisle with a product that combines indulgence and nutrition. As our debut savory offering, these chips deliver 12g of plant-based protein per serving, are gluten-free, kosher certified, and feature lightly seasoned, crave-worthy flavours. They embody our commitment to redefining snacking with innovative, nutritionally balanced, and better-for-you options.
Spreadable Dairy Free Becel Plant Butter
Flora Food Canada Inc.
Spreadable Dairy Free Becel Plant Butter
Flora Food Canada Inc.
Becel® Plant Butter is a delicious, plant-based, dairy-free alternative to dairy butter, offering consumers a 1 to 1 swap for dairy butter in recipes. In 2024, Becel® expanded its Plant Butter lineup by introducing Spreadable Becel® Plant Butter, available in delightfully rich and creamy Salted and Garlic flavours, and all within a convenient tub format. Perfect for spreading, cooking, and baking.
The Alt
Earth's Own
The Alt
Earth's Own
As the OG pioneers of plant-based milk in Canada, we champion innovation with products like The Alt, an “udderly” delicious plant-based blend that acts as a 1:1 swap for dairy in all your cooking & baking. It has a delicious neutral flavour with milk-like cues, 5g of protein and a very light, natural sweetness that’s creamy and smooth. It foams + froths in coffee and with a super creamy mouthfeel it mixes well without separation in hot drinks.
Vegan Dark Chocolate Collection
Purdys Chocolatier
Vegan Dark Chocolate Collection
Purdys Chocolatier
Indulge in the sublime harmony of our artisanal collection of vegan dark chocolate. This collection is exclusively crafted for those who like it “less sweet” and seek the deep, bold taste of dark chocolate. Each piece in this collection is elegantly hand-adorned with shimmer. Made with plant-based ingredients, each 16-piece gift box includes Vegan Fig, Vegan Raspberry, Vegan Mango and Vegan Tonka. Made with sustainable cocoa.
Violife Dairy free Creamy Block
Flora Food Canada Inc.
Violife Dairy free Creamy Block
Flora Food Canada Inc.
Violife Creamy Block is a perfect dairy free alternative to cream cheese for your timeless recipes. Whether you’re baking dairy free desserts or adding a creamy touch to your bagel, our dairy-free cream cheese delivers velvety deliciousness without any unwanted artificial preservatives. Bake it, spread it, or whip it, there’s no denying Violife Creamy Block’s irresistible taste.
WAFU Japanese Dressing
WAFU Inc.
WAFU Japanese Dressing
WAFU Inc.
WAFU® introduces new Poke Bowl Dressing, inspired by the Poke craze. This bright, tangy, and slightly sweet dressing enhances Poke Bowls or salads with rich flavour. Made with high-quality ingredients, it pairs perfectly with fish, seafood, and fresh toppings. Free of artificial flavours, colours, cholesterol, and trans fats, it’s gluten-free, vegan, and proudly made in Canada, bringing authentic Japanese flavours to every meal.
Yupik
Tootsi Impex
Yupik
Tootsi Impex
Snacking just got better! Yupik’s Retail Collection is a new line of exciting signature snacks that blend nostalgic and innovative flavors. Get ready to uncover a delightful selection of sweet & savory glazed nuts and unforgettable mixes.
Non-Food
Dove Holiday Treats Collection
Unilever Canada
Dove Holiday Treats Collection
Unilever Canada
Deck the shower with Dove’s first-ever limited-edition skin treats – bringing the joy of festive scents and delicious nourishment into your shower. Indulge in the heartwarming vanilla nuttiness of freshly baked sugar cookies enveloping you in the shower, and invigorate your senses with the scent of fresh peppermint candy perfectly blended with creamy chocolate. Make every shower feel like a scrumptious holiday treat, minus those pesky crumbs.
Dove serum body washes Collection
Unilever Canada
Dove serum body washes Collection
Unilever Canada
Body, meet face care! The new Dove Serum body washes are made with active skin care serums to supercharge your body care routine. Quench thirsty skin with hydrating serum + hyaluronic acid, and recharge skin’s glow with brightening serum + vitamin C. Made with ingredients you already love using on your face (hello, hyaluronic acid), these body washes were created for your unique needs.
Live Clean® Men's 2in1 Body Wash & Shampoo
Hain Celestial Canada
Live Clean® Men's 2in1 Body Wash & Shampoo
Hain Celestial Canada
For nearly 20 years, Live Clean® has provided Canadians with safe, effective personal care products made using plant and naturally derived ingredients. In response to the growing demand for men’s grooming products, Live Clean developed 2-in-1 shampoo and body wash options, featuring tailored fragrances and functionality to meet their specific needs. Introducing: Live Clean Men’s Alpine Air and Costal Mist.
Live Clean® Sheer Mineral Sunscreen Lotion
Hain Celestial Canada
Live Clean® Sheer Mineral Sunscreen Lotion
Hain Celestial Canada
For nearly 20 years, Live Clean® has provided Canadians with safe, effective personal care products made using plant and naturally derived ingredients. Recognizing that consumers seek safe sun protection and may wish to avoid chemical-based sunscreens, Live Clean developed a new line of mineral-based sheer sunscreen lotions to meet the usage needs of these consumers. Introducing new Baby SPF 50+ and Sport SPF 30 Sheer Mineral Sunscreen Lotions.
Magic Moments
Carlton Cards
Magic Moments
Carlton Cards
Introducing the new Magic Moments Mother’s Day Bouquet from Carlton Cards! This charming pop-up card is the perfect way to express your love and appreciation for any mom. With its intricate die cuts and clever paper engineering, this 360-degree design creates a stunning spring flower bouquet centerpiece that will truly impress her. The bouquet also includes a small removable card that you can customize with a personal message for any mom.
Purina Beneful IncrediBites
Nestlé Purina PetCare
Purina Beneful IncrediBites
Nestlé Purina PetCare
Beneful IncrediBites redefines mealtime for small dogs with tender, flavorful bites designed for their unique nutritional needs. Made with real meats like chicken, lamb, and salmon, complemented by vibrant veggies, it delivers balanced nutrition. Crafted without artificial preservatives, Beneful IncrediBites ensures small dogs receive gourmet-quality meals that support their active lifestyles.
Scotties Ultra Soft
Kruger Products Inc.
Scotties Ultra Soft
Kruger Products Inc.
New Scotties Ultra Soft is our softest and best facial tissue! Made with 3 cushiony layers, a larger tissue size for more absorbency and an extra smooth silky texture. Scotties Ultra Soft outperformed key competitors with consumers achieving higher or parity results on overall liking, meeting/exceeding expectations and purchase intent. Made in Canada, with box designs inspired by the latest décor trends. Hypoallergenic and dermatologist-tested.
TERRABRAE Eggshell Soil Enhancer
Burnbrae Farms Limited
TERRABRAE Eggshell Soil Enhancer
Burnbrae Farms Limited
Burnbrae Farms produces a variety of products which require eggs to be cracked at breaking stations creating waste in the form of eggshells. TERRABRAE Eggshell Soil Enhancer is a circular economy business model that aims to reduce waste and create value by turning eggshell waste into an soil enhancer that helps to prevent calcium deficiency, balance soil pH level and build strong plant cell walls for indoor plants and outdoor gardens and lawns.
Tidy Cats® Tidycare™ Alert Multi-Cat Non-Clumping Litter
Nestlé Purina PetCare
Tidy Cats® Tidycare™ Alert Multi-Cat Non-Clumping Litter
Nestlé Purina PetCare
Tidy Care Alert helps you monitor your cat’s health, using colour-changing crystals to measure urine pH and alert you to potential health concerns. These cat-safe crystals are highly absorbent and non-clumping—just remove solids and stir the litter daily to ensure maximum absorption and odour control. Simplify litter care and keep an eye on your beloved cat’s health with Tidy Care Alert.
Private Label Food
Be Better BCAA Sport Workout Supplement
Rexall Pharmacy Group ULC
Be Better BCAA Sport Workout Supplement
Rexall Pharmacy Group ULC
Be Better BCAA SPORT WORKOUT SUPPLEMENT 330g Watermelon Flavor Fuel Your Performance
Cal & Gary's Artisan Pasta
Calgary Co-operative Association Ltd.
Cal & Gary's Artisan Pasta
Calgary Co-operative Association Ltd.
From Italy’s Calabria region, served with a twist of prairie ‘boot’ hospitality. Cal & Gary’s Artisan Pasta brings authentic Italian craftsmanship. Our Bucatini thick, hollow pasta adds tradition to your table, perfect for hearty ragù or silky carbonara. The Spaghetti twists its way to your heart, holding onto rich sauces turning any plate into a work of art. Cal & Gary’s Artisan Pasta makes every meal a celebration of flavor & tradition.
Cal & Gary's Cooking Sauce
Calgary Co-operative Association Ltd.
Cal & Gary's Cooking Sauce
Calgary Co-operative Association Ltd.
We’ve bottled up centuries of Mexican flavor using bold chilies, earthy spices, a hint of vinegar—all simmered to smoky perfection for our barbacoa. Just a pour and a simmer. Cal & Gary’s Ginger Beef pays tribute to that delicious legacy, bringing the crispy, tangy, “made-in-Calgary” flavor. It’s the taste celebrating a little-known Calgarian invention that’s now a kitchen must-have. Enjoy a bite of history with a modern twist, Cal & Gary’s style
Chalo! Dahi Plain Yogurt
Sobeys Inc.
Chalo! Dahi Plain Yogurt
Sobeys Inc.
We continue to grow our offering of Chalo! branded South Asian products as they continue to meet the needs of our expanding South Asian customers, by providing products that resonate with their culinary needs. Dahi Yogurt was identified as a key product. We developed two sku’s a 3.25% M.F. and a 2% M.F. for those seeking a lighter version. It’s smooth creamy texture has a mild tangy flavour that used in savoury and sweet dishes.
Co-op Gold Perogies
Federated Co-operatives Limited
Co-op Gold Perogies
Federated Co-operatives Limited
Proudly made in Canada, these perogies are crafted in a state-of-the-art facility, which adheres to the highest quality and food safety standards. Every batch reflects our dedication to culinary excellence and local craftsmanship. We use only premium, clean-label ingredients to ensure the freshest and most authentic taste. There are no artificial flavours or preservatives, just real, honest ingredients.
Co-op Gold Pork Carnita & Co-op Gold Beef Barbacoa
Federated Co-operatives Limited
Co-op Gold Pork Carnita & Co-op Gold Beef Barbacoa
Federated Co-operatives Limited
Sometimes you want to skip the marinating time and get straight to supper. Slow cooked, fork-tender Co-op Gold Pork Carnitas and Beef Barbacoa are the answer. These products are fully cooked, and with their Mexican-style seasoning, ideal for nachos, tacos, quesadillas, burritos and more.
Co-op Gold Salad
Federated Co-operatives Limited
Co-op Gold Salad
Federated Co-operatives Limited
Co-op Gold Dill Pickle Macaroni Salad and Co-op Gold Dill Pickle Potato Salad are exciting additions to your menu – serve them up as sides at your next family gathering and enjoy a product made in Saskatchewan with Western Canadian flair. High-quality local products make these salads a very special side to serve with any meal.
Co-op Gold Snack Mix
Federated Co-operatives Limited
Co-op Gold Snack Mix
Federated Co-operatives Limited
Co-op Gold Snack Mixes are totally unique to the Western Canadian market and hit some of the biggest flavour trends of 2024. The different varieties bring sweet heat and international flavour fusions in exciting but approachable snack mixes.
Combo Wong Wing
MLW Foods Inc.
Combo Wong Wing
MLW Foods Inc.
The product stands out from other products in the frozen aisle by combining appetizers and a meal portion in the same product.The product is a Combo of lightly breaded chicken bites (using white meat chicken) in a sweet and tangy orange sauce and 2 Vegetable Egg Rolls. The second flavour submitted consists of a Combo of Lo Mein Noodle with a mix of colourful vegetables and a sauce with a light sesame flavor with 2 Vegetable Egg Rolls.
Compliments Breaded Pickle Spears
Sobeys Inc.
Compliments Breaded Pickle Spears
Sobeys Inc.
Our Compliments Breaded Pickle Spears not only follow the ongoing exploding Pickle trend but it addresses the increasing demand for restaurant quality foods at home. We’ve taken dill pickles to the next level! They are tangy, briny and coated in a seasoned crumb for a flavourful and crunchy bite.
Compliments Mistletoe Wish Muffins
Sobeys Inc.
Compliments Mistletoe Wish Muffins
Sobeys Inc.
Inspired by the success of our Panache Mistletoe Wish Ice Cream and Sandwich Cookies, we’re introducing Mistletoe Wish Peppermint Chocolate Chip Muffins, available for a limited time this holiday season. These festive treats feature red and green sprinkles baked into a moist cupcake, bursts of peppermint-flavored chocolate chips, and a crumbly streusel topping, delivering the perfect blend of holiday flavors and textures in every bite.
Compliments Peanut Butter Spreads
Sobeys Inc.
Compliments Peanut Butter Spreads
Sobeys Inc.
The “Newstalgia” trend was identified as a key culinary movement, blending nostalgic flavors with modern twists. We felt that peanut butter, with its creamy texture and rich flavor, was a fantastic base as it offers a balance of sweetness and savory notes. Cinnamon Sugar Peanut Butter brings a fun perspective to beloved flavors, making it feel timeless and innovative.
Compliments Pub Mix Snack
Sobeys Inc.
Compliments Pub Mix Snack
Sobeys Inc.
We set out to create a new version of the classic pub snack mix,our goal wassaw an opportunity to innovate in the Nuts, Trail mix segments by offering a blend of familiar comfort ingredients with a hint of sOur Pub Mix is a savoury blend of seasoned peanuts, pretzels, toasted corn, cheese flavoured corn sticks and honey sesame chips. It pays homage to the ultimate snacks served in bars.
Compliments Salsa
Sobeys Inc.
Compliments Salsa
Sobeys Inc.
Compliments Mango Lime Chamoy Salsa expands our gourmet salsa lineup with bold spicy savoury flavors and textures. The Mango Lime Chamoy Salsa blends diced tomatoes, juicy mangoes, and jalapeños with a tangy burst of lime juice for a fruity, spicy kick.
Compliments Stone-Baked Flatbreads
Sobeys Inc.
Compliments Stone-Baked Flatbreads
Sobeys Inc.
We developed a range of flatbreads due to the demand for quick ready meals. Compliments Stone-Baked Flatbread Pizzas provide an alternative to traditional round pizzas, made with quality ingredients and stone-baked for a crispy crust. The BBQ Chicken Flatbread features chipotle BBQ sauce, chicken, mozzarella, cheddar, roasted red peppers, and onions, while the Duo Pepperoni offers sliced and diced pepperoni, tomato sauce, and mozzarella.
Farm Boy Zero Proof Cocktail
Farm Boy Inc.
Farm Boy Zero Proof Cocktail
Farm Boy Inc.
Farm Boy Zero Proof Cocktails are non-alcoholic beverages crafted to taste like the real thing. Inspired by customer enthusiasm for Farm Boy’s non-alcoholic beer and wine, the Mojito and Paloma were developed with a local vendor to appeal to a diverse audience. Launched as a seasonal offering, they stayed due to high demand and customer interest in non-alcoholic options. The Zero Proof Mojito is Farm Boy’s top-selling 355ml single-can beverage.
Irrésistible Appetizers Chicken Bites
Metro Inc.
Irrésistible Appetizers Chicken Bites
Metro Inc.
These chicken bites offer a flavourful twist on traditional appetizers. Featuring bite-sized pieces of chicken tenderloin wrapped in crispy bacon, they are marinated in a bold blend of hot honey and chili sauce, delivering a perfect balance of sweet and spicy. A distinctive choice for those looking to explore new flavours, these bites stand out for their innovative combination, offering a delicious and indulgent experience at an affordable price.
Irrésistible Asian Frozen Meals
Metro Inc.
Irrésistible Asian Frozen Meals
Metro Inc.
This shrimp pad thai brings an authentic taste of Thailand to the frozen meal aisle, filling a gap in the seafood-based prepared meals category with responsibly sourced shrimp. Combining tender shrimp, tofu, bean sprouts, a hint of red chilies and rice noodles in a sauce that perfectly balances sweet, savoury, and tangy notes, it stands out as a high-quality, convenient, microwavable meal.
Irrésistible Beef Bavette
Metro Inc.
Irrésistible Beef Bavette
Metro Inc.
This ready-to-grill beef bavette brings a premium, fresh cut of bottom sirloin steak to the table, seasoned with steakhouse spice for a rich, robust flavour. As part of our expanded offering, it meets consumer demand for more convenient, high-quality steak options. By making grilling easier with a pre-seasoned, ready-to-cook product, this new addition provides a simple yet satisfying dining experience at home.
Irrésistible Chicken Ramen
Metro Inc.
Irrésistible Chicken Ramen
Metro Inc.
Developed to provide a nourishing and flavour-rich experience at an affordable price, this chicken ramen features tender, seasoned chicken breast, ramen noodles, and vibrant vegetables such as carrots, edamame, and shiitake mushrooms, all served in a rich chicken and pork broth. Positioned in the frozen entrees aisle, it stands apart as a quality option for consumers seeking both convenience and nutrition.
Irrésistible Christmas Confectioneries
Metro Inc.
Irrésistible Christmas Confectioneries
Metro Inc.
These confectionaries were developed to offer a premium indulgent experience similar to well-known treats, but at an accessible price point. By combining high-quality milk chocolate, crunchy wafers, creamy filling, and a whole hazelnut at the centre, we’ve created a product that delivers the same luxurious taste and texture as higher-end competitors—providing a premium experience without the premium price.
Irrésistible Mousse Cakes
Metro Inc.
Irrésistible Mousse Cakes
Metro Inc.
Crafted to offer a refined, multi-textured experience, these decadent mousse cakes combine smooth, creamy mousse with a soft, velvety chocolate sponge cake, topped with a rich ganache. Inspired by the desire to elevate everyday desserts, they are available in two irresistible flavours—double chocolate and dulce de leche. Perfect for sharing sweet moments with loved ones, these cakes add a touch of elegance to any occasion.
Irrésistible Old-Fashioned Potato Chips
Metro Inc.
Irrésistible Old-Fashioned Potato Chips
Metro Inc.
These limited-edition honey & jalapeño pepper old-fashioned potato chips are part of our strategy to captivate foodies by offering bold, exclusive flavours. In a category dominated by big brands, this innovative sweet-and-spicy flavour combination showcases our commitment to surprising consumers with kettle-cooked perfectly crispy chips made in Canada. Designed to stand out, they deliver unforgettable snacking moments.
Life Smart High Fibre Snack Bars
Metro Inc.
Life Smart High Fibre Snack Bars
Metro Inc.
These snack bars are designed to offer a perfect balance of indulgence and nutrition, with a higher fibre content that supports digestive health. Available in two irresistible flavours—choco brownie and caramel—these bars are made with carefully selected ingredients. Conveniently sized, they’re perfect for a variety of occasions, providing a delicious and satisfying option for those seeking a nutritious snack without compromising on taste.
Life Smart Naturalia Oat Beverages
Metro Inc.
Life Smart Naturalia Oat Beverages
Metro Inc.
This original oat beverage is a smooth, creamy, dairy and gluten-free alternative, made with high-quality, natural ingredients. It provides an affordable option for consumers seeking a versatile, healthy drink without compromising on taste or nutrition, making it a strong competitor in the dairy-free market.
Life Smart Organic Kombucha
Metro Inc.
Life Smart Organic Kombucha
Metro Inc.
Our organic kombucha, crafted from carefully fermented tea and available in two naturally invigorating flavours—mango and ginger lemon—were developed to meet the rising demand for health-focused beverages. With natural probiotics, bold flavours, and reduced sugar, they showcase a thoughtful approach to creating refreshing, feel-good drinks that align with modern wellness trends.
Longo's Fully Cooked Beef Barbacoa Mexican Style Seasoned Beef
Longo Brothers Fruit Markets Inc
Longo's Fully Cooked Beef Barbacoa Mexican Style Seasoned Beef
Longo Brothers Fruit Markets Inc
Longo’s Beef Barbacoa is a fully cooked, ready-to-heat meal offering an authentic Mexican-inspired experience in just 10-15 minutes. Featuring tender, slow-cooked beef and a perfectly balanced spice blend, it delivers rich, traditional flavours without hours of cooking, making it perfect for nachos, tacos or burritos. Developed to meet the demand for globally inspired convenience foods by combining authenticity with ease.
M'AQUA Cocktail Flavoured Sparkling Water
Loblaw Companies Limited
M'AQUA Cocktail Flavoured Sparkling Water
Loblaw Companies Limited
Our PC® M’AQUA Tequila Sunrise Cocktail Flavoured Sparkling Water has zero sugar, zero calories, but all the natural flavours of your fave summertime cocktail. It’s fun, sophisticated and the ultimate thirst-quencher for those seeking a choice with the refreshing summer taste with notes of maraschino cherry and juicy orange flavour you’d expect from tequila sunrise—without the tequila.
No Name Naturally Imperfect Strawberries
Loblaw Companies Limited
No Name Naturally Imperfect Strawberries
Loblaw Companies Limited
Canadians are struggling to eat fresh food today, including the produce that we know is important to health. No Name Naturally Imperfect is intended to provide access to produce to all Canadians of all economic means, by diminishing the price barrier, while maintain all the taste and health of the benefits! Our new No Name Naturally Imperfect strawberry has all the taste at a lower price and help reduce food waste.
Northern Spanish-Style Basque Cheesecake
Loblaw Companies Limited
Northern Spanish-Style Basque Cheesecake
Loblaw Companies Limited
Invented in San Sebastián, Spain. To create a triumphant thaw-and-serve tribute to the original, we obsessed over every detail of our PC® Northern Spanish-Style Basque Cheesecake. From its burnt-looking exterior—intentionally baked at high heat for a perfectly caramelized top—to its indulgent interior, our crustless wonder is so divine, it’s the stuff of legend.
Panache Milk Chocolate Bark
Sobeys Inc.
Panache Milk Chocolate Bark
Sobeys Inc.
Our holiday Panache Milk Chocolate Butter Cookie and Toasted Marshmallow flavor Bark available for a limited time celebrates both tradition and innovation. Made with real Belgian milk chocolate for a rich base, buttery cookie pieces for a satisfying crunch and toasted vegan marshmallows bringing the nostalgia feel. The recipe has no artificial flavours and colours, is crafted in Canada in a Peanut Free facility along with a Kosher Dairy logo.
President's Choice Soups and Entrees
Loblaw Companies Limited
President's Choice Soups and Entrees
Loblaw Companies Limited
We’re on a mission to revolutionize the frozen aisle with the vibrant flavors of Southeast Asia, conveniently packaged in your freezer! Our passion project? Crafting restaurant-quality, frozen versions of iconic pan-Asian dishes, making those bold, exotic tastes accessible and affordable for everyone.- After tasting the best bun cha and Khao Soi in Thailand. We obsessed over every details including fragrant herbs frozen fresh.
Western Family Greek Yogurt Bars
Pattison Food Group
Western Family Greek Yogurt Bars
Pattison Food Group
Creamy, velvety, smooth and low in fat, these smoothie bars contain all the benefits of probiotic live active cultures. A cocktail of natural ingredients to boost Immunity system and strengthen health, 1 billion probiotic live cultures per 80ml bar. Caramel Smoothie Greek Yogurt Bars: Caramel smoothie bar with sweet caramel ripple Strawberry Vanilla Smoothie Kefir style Bars: Strawberry smoothie kefir style bar with real strawberry fruit puree.
Western Family Korean-Style Fried Chicken Bites
Pattison Food Group
Western Family Korean-Style Fried Chicken Bites
Pattison Food Group
Korean chicken bites have a crispy texture and rich flavor, made with tender dark meat seasoned with pepper and garlic. The savory sweet & spicy sauce enhances the taste, offering a delightful experience that perfectly highlights the innovation and deliciousness of Korean cuisine.
Western Family Mayonnaise Style Dressing
Pattison Food Group
Western Family Mayonnaise Style Dressing
Pattison Food Group
We set out to bring international flavours to mayo spreads. The Gochujang Style Mayo is inspired by popular Korean dishes that use Gochujang as a key ingredient, while the Jalapeño Mayo combines the bold, spicy taste of the well-known Mexican pepper. These unique spreads bring a delightful twist, offering versatility for dipping, complementing meals, and adding a burst of flavour to snacks.
Western Family Signature Mini Crisps
Pattison Food Group
Western Family Signature Mini Crisps
Pattison Food Group
Our mission was to create a high-quality snack that is both delicious and versatile. Mini Crisps are crafted with care using premium ingredients and are available in two unique flavours: Fig, Black Pepper & Vanilla, and Raisin, Almond & Rosemary. These toasty, nutty, and slightly sweet crackers deliver exceptional quality and taste, offering a refined snacking experience.
Private Label Non-Food
Be Better Collagen Peptides
Rexall Pharmacy Group ULC
Be Better Collagen Peptides
Rexall Pharmacy Group ULC
Essential for Health and Wellness Collagen peptides have emerged as a crucial supplement for improving overall health. Our unflavored collagen peptides provide a wide range of benefits, making them an indispensable part of your daily regimen. Key Benefits 1. Joint Health Support 2. Source of Essential Amino Acids 3. Skin Health
Be Better Elbow Compression Wrap - One size
Rexall Pharmacy Group ULC
Be Better Elbow Compression Wrap - One size
Rexall Pharmacy Group ULC
We are pleased to present to you the significance of our meticulously designed elbow compression band, crafted with a focus on your comfort and performance. This product is the result of extensive research and development aimed at meeting the needs of athletes and individuals seeking relief from elbow discomfort.
Co-op Gold Dog Cookies
Federated Co-operatives Limited
Co-op Gold Dog Cookies
Federated Co-operatives Limited
Co-op Gold Gourmet Dog Cookies are delicious, crunchy dog treats. They’re made in a Canadian facility using the highest quality ingredients, so you can feel good about spoiling your furry friend.
Only Goodness SaffSerene Mood Support
Pattison Food Group
Only Goodness SaffSerene Mood Support
Pattison Food Group
SaffSerene™ Mood Support is a vegan-friendly supplement featuring SaffSerene™, a patented saffron extract known for its mood-enhancing properties. Made in Canada from domestic and imported ingredients, it supports emotional well-being, reduces stress, and balances mood naturally. Free from artificial additives and allergens, it’s designed to offer a pure, effective, and trusted solution for mental wellness.
Performatrin Culinary Gently Cooked
Pet Valu Canada Inc.
Performatrin Culinary Gently Cooked
Pet Valu Canada Inc.
Performatrin Culinary Gently Cooked foods are prepared using fresh, human grade ingredients to deliver a taste that dogs love. Meat is the first ingredient, and natural antioxidants from Superfoods like Broccoli and Zucchini make these foods a nutritional powerhouse! These foods are cooked slowly, at low temperatures to maintain nutrients and then flash frozen to lock in the nutrients and maintain the irresistible look and taste of fresh food.
Personnelle Baby Teether
Metro Inc.
Personnelle Baby Teether
Metro Inc.
Designed for babies 6 months and up, this teething ring addresses parents’ need for safe, natural, and engaging teething solutions. Made from durable beechwood, it is BPA-free and features four textures and attractive colours to soothe sensitive gums, while promoting motor development and sensory exploration. An innovation that combines safety, well-being and design.
Personnelle Lubricated Latex Condoms
Metro Inc.
Personnelle Lubricated Latex Condoms
Metro Inc.
Designed to address the growing consumer demand for safety, quality, and transparency during intimate relations, Personnelle condom line stand out as the only one of its kind sold under a private label in the Canadian market. Made from high-quality latex, they offer reliable protection and optimal comfort for a truly pleasurable experience.
Personnelle Thermal Plush Toy
Metro Inc.
Personnelle Thermal Plush Toy
Metro Inc.
Charlie the monkey is an innovative plush toy designed for your child’s well-being. It features a removable pouch filled with silica gel beads that can be heated or cooled to provide soothing warmth or refreshing coolness. Combining comfort and functionality, Charlie offers a unique experience, adapting to your child’s needs with both cuddly comfort and therapeutic relief.
Personnelle Weighted Plush Toy
Metro Inc.
Personnelle Weighted Plush Toy
Metro Inc.
Billy is a weighted plush dog designed to address the rising awareness of childhood stress and anxiety. Suitable for ages 3 and up, it helps children manage emotions, improve focus, and enhance sleep. With a soft polyester cover and evenly distributed polyethylene beads, it provides gentle pressure for a sense of security. Combining comfort, relaxation, and durability, Billy promotes calm and emotional well-being.
President's Choice Honeycomb Clad Cookware
Loblaw Companies Limited
President's Choice Honeycomb Clad Cookware
Loblaw Companies Limited
First of its kind to hit the mass market Crafted with a unique honeycomb pattern, this cookware solves the common issue of your food sticking to traditional stainless steel. Offering all the advantages of classic stainless steel – including exceptional heat retention, durability, and versatility – while providing the added benefit of a non-stick surface for easy cooking and cleanup. Its so durable you can even use metal utensils!
Selection Air Fryer Parchment Paper Liners
Metro Inc.
Selection Air Fryer Parchment Paper Liners
Metro Inc.
These eco-conscious parchment paper air fryer liners are a significant innovation in the kitchen. Designed to simplify cleanup and protect your air fryer, they are made from 100% unbleached, FSC-certified Canadian wood pulp. Non-stick and grease-proof, these liners provide a practical, mess-free solution for eco-conscious households seeking an easy, sustainable way to enhance their air frying experience.
KEY CONTACTS:
- Product Registration and Advertising Opportunities: Pierre Chartier at pchartier@retailcouncil.org
- Sponsorship: rccsponsorship@retailcouncil.org
- General Inquiries: RCC Events team at events@retailcouncil.org