Judging Information
Thank you Retail Council of Canada for recognizing Lee Valley’s Let’s Do Something campaign. The acknowledgment of Marketing Excellence from our own retail community is an incredible honor. We look forward to this year’s program where we will continue to celebrate Canadian retail’s inspiring brand stories.
Judges are hand selected industry volunteers from retail companies, retail suppliers, industry experts and key media sources. The judging process is a critical step, and procedures and guidelines are put in place to ensure that submissions are evaluated fairly. Judges are provided with specific criteria by which they are to evaluate each submission and category.
How it works:
- Scoring focuses on the projects innovation, originality and program results.
- Within each category, a panel of industry experts evaluates each application.
- Each submission is evaluated out of 100. The submission with the highest overall score in the category is revealed as the overall winner.
If you are interested in becoming a juror, please fill out the judging application form and send to Michelle Ribout at mribout@retailcouncil.org