Cumulating over 35 years of trade and generic marketing with retail experience in organizations like Dairy Farmers of Canada, Launch and Best Brands as well as CPG companies like Colgate-Palmolive and Cadbury (now Mondelez), Gilles works for his own consulting firm, GMD Consultant, focused mainly on the retail market, helping small and medium companies, with their brands, their route to market and managing their social media across Canada. His firm also handles many translations for companies in Quebec and Ontario.