Goodums™ is a new brand of premium wholesome bake mixes developed by Lisa Mina, a busy mother, and a Registered Dietitian. A new solution to home baking! I want to help nourish busy families and have them feel good about their snack choices, without much fuss. That’s why I spent a lot of time developing simple baking mixes with high-quality whole grains such as quinoa and rolled oats, real dried fruit or vegetable, flax seeds, a small amount of sugar, and without additives and preservatives. Also, most of the ingredients are organic. All this without sacrificing the great taste we expect from baked snacks, like cookies. The bake mixes were carefully crafted with nutrition, convenience and less sugar in mind for health-conscious families. Wholesome made easy™!They are unique because they are more than just a flour and grain blend. Each mix is made with simple and real ingredients; simply packed with quality goodness Specifically, they are made with premium inclusions such as apples, carrots, cranberries, raspberries, quality grains and high-quality chocolate chips. Our early consumer research indicated that when choosing a bake mix the top factors for mothers are taste, no ariticial colours or flavours and made with whole grains. We delivered on these preferences! And we are excited to innovate in the bake mix category, so Canadians have more options for easy and nutritious baking. The three flavours are deliberately unique to cookie mixes but yet familiar to the consumer to make trial easy. The three flavours are 1) Apple Cranberry, 2) Carrot & Chocolate Chip and 3) Raspberry Double Chocolate. We have submitted the Carrot Chocolate Chip and Raspberry Double Chocolate into the 2020 Grand Prix.