Judges are hand-selected volunteers from key media, supplier and retail member sources. The judging process is a critical step, and procedures and guidelines are put in place to ensure that products are evaluated fairly. Judges are provided with specific criteria by which they are to evaluate each award. The general mission statement, plus examples and links to judging guidelines can be found below.

View Evaluation Guidelines

If you are interested in participating as a member of the jury, please contact us at rccgrandprix@retailcouncil.org.


With the basic objectives of encouraging manufacturers to develop and market innovative food industry distribution products and to provide Canadian consumers with exceptional value and quality, the mission of the Canadian Grand Prix New Product AwardsTM is defined as follows:

A Retail Council of Canada consumer-focused annual awards program, the Canadian Grand Prix New Product AwardsTM celebrates advancement and excellence in new food distribution industry products to further encourage manufacturer innovation and to profile continued value to consumers. The Canadian Grand Prix New Product AwardsTM mission implies that jurors should view and evaluate products in a frame of mind similar to that of a consumer, one who is perhaps exposed to that product for the very first time. Canadian Grand Prix New Product AwardsTM jurors are required to view the products they are testing from the consumer’s perspective.

Food product testing will take place February - March 2020.
Non-food product testing will be completed from February to March 2020.


  • Scoring focuses on innovation, originality and consumer acceptance
  • Open-format judging: applicants can review the process, criteria and the judges themselves
  • Judging feedback is shared with each individual product submission for product development

Find out how to submit your product.